A blog based on lessons learned about B2B SaaS product marketing from mistakes and (a few) triumphs across 50+ companies
I’ve Done Product Marketing for 50 Companies. Here’s What I’ve Learned. | CEOs, Not Just CMOs, Should Care About Product Marketing | The Best Product Messaging Isn’t About the Product |
| Pick the Right Market or the Wrong One Will Pick You | You Only Have One Buyer Persona That Matters | The Right Pricing Always Feels Slightly Wrong |
When It Comes to Competitive Intelligence, Less Is More [post coming soon] | Sales Enablement Is Transactional (Surprise, Surprise) [post coming soon] | Most Marketers Try To Do Each Other’s Jobs While Doing Their Own Badly [post coming soon] |
Product Should Be the Tail, Not the Dog, of Product Launches [post coming soon] | Funnel Analysis Can Make the Customer Journey Suck Less [post coming soon] | The Worst Evangelist in the Company Should Be the Product Marketer [post coming soon] |